Channel Management - 9781485125198
Channel Management
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Channel Management
J. Wiid
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07 Jul 2025
Channel Management
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Description
This revised and updated second edition of Channel Management (previously titled Distribution Management) focuses on the basics of product distribution as part of the marketing mix and explains the choices and strategies involved in choosing distribution channels.
Product Information
ISBN13 (SKU)
9781485125198
Title
Channel Management
Author
J. Wiid
Edition
2nd
Publisher
Juta
Publication Date
2017
Country of Publication
South Africa
Format Type
Physical
Number of Pages
192
Institutions
UNISA
