Customer Service (E-Book)
Customer Service (E-Book)
R
R 320.00
Customer Service (E-Book)
R. Machado
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Customer Service (E-Book)
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Description
In today’s globalised and digital world, consumers can move from one retailer to the next across the world at the click of a button. Online access and social media mean that consumers are more market savvy, more informed and more discerning than ever before. What brings them back is an enhanced shopping experience, and key to this is good customer service. More and more marketers are focusing on retaining their customer base or trying to erode their competitor’s customer base through better customer service. After all, happy customers are repeat customers and become advocates for the business.
Product Information
ISBN13 (SKU)
9781485129158
Title
Customer Service
Author
R. Machado
Edition
3rd
Publisher
Juta
Format Type
E-Book - Vitalsource
