Dynamics of Entrepreneurship
Dynamics of Entrepreneurship
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Dynamics of Entrepreneurship
W. Sereeco, I. Maseko, K. Booysen
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22 May 2024
Dynamics of Entrepreneurship
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Description
Entrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs devise profitable products and services that did not previously exist. This process requires entrepreneurs to have major skills in different business areas. The second edition of this book is about entrepreneurship in the South African business environment, and about the entrepreneurial process. It highlights three main aspects, namely: the entrepreneurial part of starting and running a business; the marketing of products and services; and the financial aspects of a profitable and sustainable business.
Product Information
ISBN13 (SKU)
9781485129165
Title
Dynamics of Entrepreneurship
Author
W. Sereeco, I. Maseko, K. Booysen
Edition
2nd
Publisher
Juta
Publication Date
2019
Country of Publication
South Africa
Format Type
Physical
Number of Pages
448
