Business-to-Business Marketing
Business-to-Business Marketing
R
R 390.00
Business-to-Business Marketing
K.M. Makhitha
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Estimated Dispatch Date:
30 Apr 2024
Business-to-Business Marketing
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Description
Business-to-Business Marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy.
Product Information
ISBN13 (SKU)
9781485130888
Title
Business-to-Business Marketing
Author
K.M. Makhitha
Edition
2nd
Publisher
Juta
Publication Date
2020
Country of Publication
South Africa
Format Type
Physical
Number of Pages
392
Institutions
University of Cape Town , Rosebank College
Course Codes
BTBM6222
