Consumer Behaviour - 9781485132219
Consumer Behaviour
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R 420.00
Consumer Behaviour
M. Roberts Lombard, B. Parumasur, M. Cant
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30 Apr 2024
Consumer Behaviour
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Description
Consumer Behaviour 5e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made. A unique South perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer.
Product Information
ISBN13 (SKU)
9781485132219
Title
Consumer Behaviour
Author
M. Roberts Lombard, B. Parumasur, M. Cant
Edition
5th
Publisher
Juta
Publication Date
2022
Country of Publication
South Africa
Format Type
Physical
Number of Pages
692
Institutions
Stadio, Vega
Course Codes
CB21, CONB6221
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E-Book
Consumer Behaviour (E-Book)
9781485132202
Prior Edition
Consumer Behaviour
9781485125143