Consumer Behaviour - 9781485160212
Consumer Behaviour
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Consumer Behaviour
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04 May 2026
Consumer Behaviour
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Description
Understanding consumer behaviour and its trends, developments, and marketing insights is the focus of this 6th edition of Consumer Behaviour. It is a comprehensive exploration of one of the most critical elements in modern marketing: consumer behaviour. This updated edition delves into the latest trends, emerging developments, and psychological drivers that shape how and why consumers make purchasing decisions in an ever-evolving marketplace.
Product Information
ISBN13 (SKU)
9781485160212
Title
Consumer Behaviour
Edition
6th
Publisher
Juta
Format Type
Physical
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