Services Marketing: Integrating Customer Service Across the Firm (E...
Services Marketing: Integrating Customer Service Across the Firm (E-Book)
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R 970.00
Services Marketing: Integrating Customer Service Across the Firm (E-Book)
A. Wilson, V. Zeithaml, M. J. Bitner, D. Gremler
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Services Marketing: Integrating Customer Service Across the Firm (E-Book)
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Description
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-todate and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today.
Product Information
ISBN13 (SKU)
9781526847812
Title
Services Marketing: Integrating Customer Service Across the Firm
Author
A. Wilson, V. Zeithaml, M. J. Bitner, D. Gremler
Edition
4th
Publisher
McGraw-Hill
Publication Date
2020
Country of Publication
United Kingdom
Format Type
E-Book - Vitalsource
