Foundations of Marketing (E-Book)
Foundations of Marketing (E-Book)
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Foundations of Marketing (E-Book)
J. Fahy, D. Jobber
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Foundations of Marketing (E-Book)
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Description
Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts
Product Information
ISBN13 (SKU)
9781526849014
Title
Foundations of Marketing
Author
J. Fahy, D. Jobber
Edition
7th
Publisher
McGraw-Hill
Publication Date
2022
Format Type
E-Book - Vitalsource
