Consumer Behaviour: Applications in Marketing
Consumer Behaviour: Applications in Marketing
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Consumer Behaviour: Applications in Marketing
R. East, J. Singh
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11 Nov 2025
Consumer Behaviour: Applications in Marketing
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Description
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
Product Information
ISBN13 (SKU)
9781529730838
Title
Consumer Behaviour: Applications in Marketing
Author
R. East, J. Singh
Edition
4th
Publisher
SAGE UK
Publication Date
2021
Format Type
Physical
