Consumer Behaviour: Applications in Marketing

Consumer Behaviour: Applications in Marketing
Consumer Behaviour: Applications in Marketing
R
R 730.00 R 840.00 SAVE R 110.00
Consumer Behaviour: Applications in Marketing
R. East, J. Singh
Out of Stock Can Order
Estimated Dispatch Date: 23 Jul 2025

Consumer Behaviour: Applications in Marketing

Share:
Description

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

Product Information
ISBN13 (SKU)
9781529730838
Title
Consumer Behaviour: Applications in Marketing
Author
R. East, J. Singh
Edition
4th
Publisher
SAGE UK
Publication Date
2021
Format Type
Physical
Related Products
E-Book
R 690.00
Consumer Behaviour: Applications in Marketing (E-Book)