Management and Business Research (E-Book)
Management and Business Research (E-Book)
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R 760.00
Management and Business Research (E-Book)
M. Easterby-Smith, L. J. Jaspersen, R. Thorpe, D. Valizade
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Management and Business Research (E-Book)
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Description
This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more. The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning. Accompanying the book is a wealth of online resources to further enhance your learning experience, including.
Product Information
ISBN13 (SKU)
9781529758566
Title
Management and Business Research
Author
M. Easterby-Smith, L. J. Jaspersen, R. Thorpe, D. Valizade
Edition
7th
Publisher
Pearson UK
Publication Date
2021
Format Type
E-Book - Vitalsource
