Principles of Marketing for a Digital Age
Principles of Marketing for a Digital Age
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R 960.00
Principles of Marketing for a Digital Age
T. L. Tuten
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Estimated Dispatch Date:
28 Apr 2024
Principles of Marketing for a Digital Age
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Description
Winner of the TAA 2021 Most Promising New Textbook award! This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer.
Product Information
ISBN13 (SKU)
9781529779790
Title
Principles of Marketing for a Digital Age
Author
T. L. Tuten
Edition
2nd
Publisher
SAGE UK
Format Type
Physical
Institutions
Vega
Course Codes
BMBS5121, BRST5121
