Social Marketing: Behavior Change for Social Good
Social Marketing: Behavior Change for Social Good
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Social Marketing: Behavior Change for Social Good
N. R. Lee, P. Kotler
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20 May 2024
Social Marketing: Behavior Change for Social Good
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Description
Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.
Product Information
ISBN13 (SKU)
9781544371863
Title
Social Marketing: Behavior Change for Social Good
Author
N. R. Lee, P. Kotler
Edition
6th
Publisher
Sage UK
Publication Date
2019
Country of Publication
United States
Format Type
Physical
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