Public Relations Campaigns: an Integrated Approach
Public Relations Campaigns: an Integrated Approach
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R 920.00
Public Relations Campaigns: an Integrated Approach
R. M. Luttrell, L. W. Capizzo
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Estimated Dispatch Date:
19 May 2024
Public Relations Campaigns: an Integrated Approach
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Description
With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.
Product Information
ISBN13 (SKU)
9781544385587
Title
Public Relations Campaigns: an Integrated Approach
Author
R. M. Luttrell, L. W. Capizzo
Edition
2nd
Publisher
SAGE UK
Publication Date
2021
Country of Publication
United States
Format Type
Physical
Number of Pages
336
Institutions
IIE MSA
Course Codes
PACA7311
