Blue Ocean Strategy: How to Create Uncontested Market Space and Mak...
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Kim, R. Mauborgne
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20 May 2024
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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Description
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success.
Product Information
ISBN13 (SKU)
9781625274496
Title
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Author
W. Kim, R. Mauborgne
Publisher
Jonathan Ball
Publication Date
2015
Country of Publication
United States
Format Type
Physical
Number of Pages
320
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