A Designers Research Manual
A Designers Research Manual
R
R 560.00
A Designers Research Manual
J. V. O'Grady, K. V. O'Grady
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01 Nov 2025
A Designers Research Manual
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Description
Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process. A Designer's Research Manual was one of the first books to apply research practices to the benefit of visual communication designers.
Product Information
ISBN13 (SKU)
9781631592621
Title
A Designers Research Manual
Author
J. V. O'Grady, K. V. O'Grady
Edition
2nd
Publisher
Rockport
Publication Date
2017
Country of Publication
United States
Format Type
Physical
Number of Pages
208
