Next-Level Radio (Textbook)
Next-Level Radio (Textbook)
Description
Next-Level Radio is an essential guide to the radio industry in South Africa. This title explores each aspect of radio station management in detail – from the broad principles of allocating airtime, to the more intricate elements of content creation. Students will learn how to schedule content and music, as well as how to utilise the available technologies to produce live shows. All of this serves to create a well balanced broadcast. After exploring the practical aspects of radio broadcasting, the book considers important statistical research, as well as legal requirements that inform decision-making by station managers. Case studies are also included, to provide insight into the industry and its workings. Finally, Next-Level Radio covers the management of talent, such as guest DJs, celebrities and live performers.
