Marketing Fashion: Strategy, Branding and Promotion
Marketing Fashion: Strategy, Branding and Promotion
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R 950.00
Marketing Fashion: Strategy, Branding and Promotion
K Kubel
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Estimated Dispatch Date:
30 Apr 2024
Marketing Fashion: Strategy, Branding and Promotion
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Description
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies.
Product Information
ISBN13 (SKU)
9781780675664
Title
Marketing Fashion: Strategy, Branding and Promotion
Author
K Kubel
Edition
2nd
Publisher
Jonathan Ball
Publication Date
2015
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
240
