The Trend Forecaster's Handbook

The Trend Forecaster's Handbook

Description

Second, completely revised and updated. Issue richly illustrated with new case studies and pictures and with real practice examples Martin Raymond is a leading expert in the field of Trend research. This book is a visually designed textbook for Students and tutors who learn more about the world of trends, Experience Trend Forecasts and Consumer Insight Techniques want. It conveys the ability to understand trends and to use for their research and product development to support.

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