eMarketing: Marketing in a Digital World (E-Book)
eMarketing: Marketing in a Digital World (E-Book)
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eMarketing: Marketing in a Digital World (E-Book)
Y. Gowpall
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eMarketing: Marketing in a Digital World (E-Book)
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Description
Although the digital space has grown in leaps and bounds, the academic literature remains constrained. The availability of e-marketing textbooks is seemingly limited. The aim of this book is to provide guidance to student on the world of e-marketing which they can use to effectively market online.
Product Information
ISBN13 (SKU)
9781998963195
Title
eMarketing: Marketing in a Digital World
Author
Y. Gowpall
Edition
1st
Publisher
Juta
Publication Date
2023
Format Type
E-Book - Vitalsource
