Strategic Marketing - 9781998963317

Strategic Marketing

Description

This edition of Strategic Marketing has been revised and updated to include the latest trends and examples in business. This edition provides a concise and thorough look at the strategic business issues todays managers must cope with. The focus is on how organisations need to adapt and cope with the demands from the global and local business environment, and in the process better understand their responsibilities their own organisations needs and their own products and other offerings. Over the years and with all the new developments in the world and technological advances, the four key questions all organisations must answer still remain as follows: Where are we now?

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