Integrated Organisational Communication (E-Book)
Integrated Organisational Communication (E-Book)
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Integrated Organisational Communication (E-Book)
L. Holtzhausen
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Integrated Organisational Communication (E-Book)
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Description
Communication flourishes in organisations and is central to their activities and functions: • as marketing communication, public relations, management communication, corporate communication, etc. • in determining and implementing strategy, operations and processes • in all interaction – interpersonal, mediated, digital and social • as the foundation of corporate culture. Integrated Organisational Communication 3rd Edition covers these aspects and takes a broad look at organisations' communication, adopting a multidisciplinary approach. Whilst taking cognisance of individual academic and professional disciplines, this book avoids alignment with any one of these.
Product Information
ISBN13 (SKU)
9781998963959
Title
Integrated Organisational Communication
Author
L. Holtzhausen
Edition
3rd
Publisher
Juta
Publication Date
2025
Format Type
E-Book - Vitalsource
Number of Pages
512
