Marketing Tourism and Hospitality : Concepts and Cases
Marketing Tourism and Hospitality : Concepts and Cases
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R 1380.00
Marketing Tourism and Hospitality : Concepts and Cases
R. George
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11 May 2025
Marketing Tourism and Hospitality : Concepts and Cases
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Description
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans.
Product Information
ISBN13 (SKU)
9783030641108
Title
Marketing Tourism and Hospitality : Concepts and Cases
Author
R. George
Edition
1st
Publisher
Springer UK
Publication Date
2021
Country of Publication
Switzerland
Format Type
Physical
Number of Pages
500
