Social Media Marketing: a Strategic Approach (E-Book)
Social Media Marketing: a Strategic Approach (E-Book)
R
R 670.00
Social Media Marketing: a Strategic Approach (E-Book)
M. Barker
Available
Estimated Dispatch Date:
Access Code mailed within 1 hour of payment confirmation
Social Media Marketing: a Strategic Approach (E-Book)
Share:
Description
SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E builds on the strength of the first edition, adding to the book’s real-world focus with practical examples and case histories woven throughout the text. You’ll find more explicit focus on the marketing use of popular social media platforms, including both those that are well established and those that are emerging. Conceptual frameworks and the explication of a social media marketing plan are illustrated using a strong example.
Product Information
ISBN13 (SKU)
9798214352886
Title
Social Media Marketing: a Strategic Approach
Author
M. Barker
Edition
2nd
Publisher
Cengage
Format Type
E-Book - Vitalsource
