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|Title||Strategic Marketing: Theory And Applications For Competitive Advantage|
|Author||Pierre Joubert;Michael Goldman;Dr Sean McCoy;Prof Frikkie Herbst;Ms Adri Jonker;Johan Strydom;Mr Hennie Visser;Mr Kosie de Villiers;Peet Venter;Mari Jansen van Rensburg;|
|Edition||2nd Revised edition|
|Publisher||Oxford University Press Southern Africa|
|Imprint||Oxford University Press Southern Africa;|
|Publication Date||31 May 2014|
|Country of Publication||South Africa|
|Format Type||Paperback / softback|
|Audience||College/higher education;Professional and scholarly;|
|Long Description||Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.|
|Table of Content||Part 1: Strategic marketing in context ; 1. The nature of strategic marketing ; 2. The southern African marketing environment ; Part 2: Marketing opportunity analysis ; 3. Identifying market opportunities ; 4. Developing market opportunities ; Part 3: Str|
|No of Pages||400|
|Subject||Sales & marketing|