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Strategic Marketing

60.00

Strategic Marketing

By Pierre Joubert;Michael Goldman;Dr Sean McCoy;Prof Frikkie Herbst;Ms Ad (Author)
ISBN: 9780199044931
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Strategic Marketing second edition applies and evaluates the theory of strategic marketing through southern African case studies.
ISBN13 (SKU) 9780199044931
Title Strategic Marketing: Theory And Applications For Competitive Advantage
Author Pierre Joubert;Michael Goldman;Dr Sean McCoy;Prof Frikkie Herbst;Ms Adri Jonker;Johan Strydom;Mr Hennie Visser;Mr Kosie de Villiers;Peet Venter;Mari Jansen van Rensburg;
Edition 2nd Revised edition
Publisher Oxford University Press Southern Africa
Imprint Oxford University Press Southern Africa;
Publication Date 31 May 2014
Country of Publication South Africa
Publishing Status Active
Format Type Paperback / softback
Audience College/higher education;Professional and scholarly;
Long Description Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.
Table of Content Part 1: Strategic marketing in context ; 1. The nature of strategic marketing ; 2. The southern African marketing environment ; Part 2: Marketing opportunity analysis ; 3. Identifying market opportunities ; 4. Developing market opportunities ; Part 3: Str
No of Pages 400
Height (mm) 240
Width (mm) 168
Thickness (mm) 23
Dimensions 240x168
Threshold 10
Subject Sales & marketing
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