P. W. Farris, N. Bendle, P. Pfeifer, D. Reibstein
ISBN: 9780136755319
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Description
Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today’s best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement.
Product Information
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ISBN13 (SKU)
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9780136755319
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Title
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Marketing Metrics
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Author
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P. W. Farris, N. Bendle, P. Pfeifer, D. Reibstein
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Edition
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4th
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Publisher
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Pearson SA
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Publication Date
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2021
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Country of Publication
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South Africa
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Format Type
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E-Book - Vitalsource
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