Consumer Behaviour

Consumer Behaviour
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Consumer Behaviour
A. Erasmus, M. Mpinganjira, E. Botha, G. Donga, D. Du Toit, L. Ehlers, T. Maree, V. Mugobo, R. Shambare
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Consumer Behaviour

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Description

Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.

Product Information
ISBN13 (SKU)
9780190412425
Title
Consumer Behaviour
Author
A. Erasmus, M. Mpinganjira, E. Botha, G. Donga, D. Du Toit, L. Ehlers, T. Maree, V. Mugobo, R. Shambare
Edition
2nd
Publisher
Oxford University press
Publication Date
2019
Country of Publication
South Africa
Format Type
Physical
Number of Pages
416
Institutions
University of Pretoria, University of Johannesburg, North-West University, University of Cape Town, Stadio
Course Codes
CBB01
Related Products
E-Book
Consumer Behaviour (E-Book)
R 640.00
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