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P Venter; M Jansen van Rensburg
ISBN: 9780190739041
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Description

Strategic Marketing third edition deals with the concept and formulation of strategic marketing through discussions on environmental analysis and the marketing processes that support the different levels of strategic decision-making in an organisation. The new edition focuses on the rational analytical processes that support marketing strategy, and applies and evaluates marketing concepts through both southern African and African case studies. The textbook deals with the creation of strategic marketing objectives, as well as the necessary theoretical approaches. The textbook is aimed at senior undergraduate degree or diploma students at universities and universities of technology.

Product Information

ISBN13 (SKU) 9780190739041
Title Strategic Marketing
Author P Venter; M Jansen van Rensburg
Edition 3rd
Publisher Oxford University press
Publication Date 2020
Country of Publication -
Publishing Status -
Format Type E-Book - Vitalsource
Institutions Rosebank College
Course Codes MRKT7311w
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