Strategic Marketing (E-Book)

Strategic Marketing (E-Book)
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Strategic Marketing (E-Book)
P. Venter, M. Jansen van Rensburg
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Strategic Marketing (E-Book)

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Description

Strategic Marketing third edition deals with the concept and formulation of strategic marketing through discussions on environmental analysis and the marketing processes that support the different levels of strategic decision-making in an organisation. The new edition focuses on the rational analytical processes that support marketing strategy, and applies and evaluates marketing concepts through both southern African and African case studies. The textbook deals with the creation of strategic marketing objectives, as well as the necessary theoretical approaches. The textbook is aimed at senior undergraduate degree or diploma students at universities and universities of technology.

Product Information
ISBN13 (SKU)
9780190739041
Title
Strategic Marketing
Author
P. Venter, M. Jansen van Rensburg
Edition
3rd
Publisher
Oxford University press
Publication Date
2020
Country of Publication
-
Publishing Status
-
Format Type
E-Book - Vitalsource
Institutions
Varsity College
Related Products
Physical Copy
Strategic Marketing
Strategic Marketing 9780190737276
R 530.00
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