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G Angelopulo; R Barker
ISBN: 9780702189845
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Description

Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture

Product Information

ISBN13 (SKU) 9780702189845
Title Integrated Organisational Communication
Author G Angelopulo; R Barker
Edition 2nd
Publisher Juta
Publication Date 2013
Country of Publication South Africa
Publishing Status -
Format Type Physical
Number of Pages 496
Institutions UNISA,,Varsity College,Vega
Course Codes COM3708,COM3701,COM2601,COM2602,CCOM5112,COSC6221,STBC6111,STBC6111p,STBC6111w
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