Integrated Organisational Communication

Integrated Organisational Communication
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Integrated Organisational Communication
G. Angelopulo, R. Barker
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Integrated Organisational Communication

Description

Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture

Product Information
ISBN13 (SKU)
9780702189845
Title
Integrated Organisational Communication
Author
G. Angelopulo, R. Barker
Edition
2nd
Publisher
Juta
Publication Date
2013
Country of Publication
South Africa
Publishing Status
-
Format Type
Physical
Number of Pages
496
Institutions
UNISA, Akademia, Varsity College, Vega
Course Codes
CCOM5122, COSC6221, COSC6231, GKOMB260, STBC6111
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Integrated Organisational Communication  (E-Book)
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