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L Percy
ISBN: 9781138058323
Estimated Dispatch Date: 05 Nov 2020
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Description

The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective IMC programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then looks at what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. Everything is then pulled together, providing a detailed, practical overview of the strategic planning process, what goes into it, and how it is implemented.

Product Information

ISBN13 (SKU) 9781138058323
Title Strategic Integrated Marketing Communications
Author L Percy
Edition 3rd
Publisher Jonathan Ball
Publication Date 2018
Country of Publication South Africa
Format Type Physical
Number of Pages 306
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