B Berman, JR Evans, P Chatterjee
ISBN: 9781292214672
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Description
Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers.
Product Information
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ISBN13 (SKU)
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9781292214672
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Title
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Retail Management: A Strategic Approach
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Author
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B Berman, JR Evans, P Chatterjee
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Edition
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13th
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Publisher
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Pearson UK
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Publication Date
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2017
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Country of Publication
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United Kingdom
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Publishing Status
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-
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Format Type
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Physical
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Number of Pages
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592
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Institutions
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Vega
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Course Codes
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RETM7311
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