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B Berman; JR Evans; P Chatterjee
ISBN: 9781292214672
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Description

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers.

Product Information

ISBN13 (SKU) 9781292214672
Title Retail Management: A strategic approach
Author B Berman; JR Evans; P Chatterjee
Edition 13th
Publisher Pearson SA
Publication Date 2017
Country of Publication United Kingdom
Format Type Physical
Number of Pages 592
Institutions UNISA,Vega
Course Codes MNM3708,RETM7311
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