Description
Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers.
Product Information
ISBN13 (SKU)
|
9781292214672
|
Title
|
Retail Management: A strategic approach
|
Author
|
B Berman; JR Evans; P Chatterjee
|
Edition
|
13th
|
Publisher
|
Pearson SA
|
Publication Date
|
2017
|
Country of Publication
|
United Kingdom
|
Publishing Status
|
-
|
Format Type
|
Physical
|
Number of Pages
|
592
|
Institutions
|
UNISA,Vega
|
Course Codes
|
MNM3708,RETM7311
|