Retail Management: A Strategic Approach
Retail Management: A Strategic Approach
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Retail Management: A Strategic Approach
B. Berman, J. R. Evans, P. Chatterjee
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Retail Management: A Strategic Approach
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Description
Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers.
Product Information
ISBN13 (SKU)
9781292214672
Title
Retail Management: A Strategic Approach
Author
B. Berman, J. R. Evans, P. Chatterjee
Edition
13th
Publisher
Pearson UK
Publication Date
2017
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
592
