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Ricardo Machado
ISBN: 9781485104858
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Description

In today’s globalised and digital world, consumers can move from one retailer to the next across the world at the click of a button. Online access and social media mean that consumers are more market savvy, more informed and more discerning than ever before. What brings them back is an enhanced shopping experience, and key to this is good customer service. More and more marketers are focusing on retaining their customer base or trying to erode their competitor’s customer base through better customer service. After all, happy customers are repeat customers and become advocates for the business

Product Information

ISBN13 (SKU) 9781485104858
Title Customer Service
Author Ricardo Machado
Edition 2nd
Publisher Juta
Publication Date 2016
Country of Publication South Africa
Publishing Status -
Format Type E-Book - Vitalsource
Institutions Rosebank College
Course Codes LGCE5112w
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