Customer Service (E-Book)

Customer Service (E-Book)
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Customer Service (E-Book)
Ricardo Machado
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Customer Service (E-Book)

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Description

In today’s globalised and digital world, consumers can move from one retailer to the next across the world at the click of a button. Online access and social media mean that consumers are more market savvy, more informed and more discerning than ever before. What brings them back is an enhanced shopping experience, and key to this is good customer service. More and more marketers are focusing on retaining their customer base or trying to erode their competitor’s customer base through better customer service. After all, happy customers are repeat customers and become advocates for the business

Product Information
ISBN13 (SKU)
9781485104858
Title
Customer Service
Author
Ricardo Machado
Edition
2nd
Publisher
Juta
Publication Date
2016
Country of Publication
South Africa
Publishing Status
-
Format Type
E-Book - Vitalsource
Institutions
Rosebank College
Course Codes
LGCE5112
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