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Regina M Luttrell; Luke W Capizzo
ISBN: 9781506332512
Estimated Dispatch Date: 08 Oct 2020
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Description

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model-Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing.

Product Information

ISBN13 (SKU) 9781506332512
Title Public Relations Campaigns - An Integrated Approach
Author Regina M Luttrell; Luke W Capizzo
Edition 1st
Publisher Sage UK
Publication Date 2018
Country of Publication United States
Format Type Physical
Number of Pages 304
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