Advertising Creative: Strategy, Copy, and Design
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Advertising Creative: Strategy, Copy, and Design
T. Altstiel, J. M. Grow, M. Jennings
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18 Jul 2022
Advertising Creative: Strategy, Copy, and Design
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Description
Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes-the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University.
Product Information
ISBN13 (SKU)
9781544370361
Title
Advertising Creative: Strategy, Copy, and Design
Author
T. Altstiel, J. M. Grow, M. Jennings
Edition
5th
Publisher
SAGE UK
Publication Date
2019
Country of Publication
United States
Format Type
Physical
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