Principles of Marketing

Principles of Marketing
Principles of Marketing
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Principles of Marketing
C. Boshoff, C. de Meyer-Heydenrych, D. Human, D. Maduku, C. Meintjies, J. Nel
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Estimated Dispatch Date: 24 Jun 2024

Principles of Marketing

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Description

Oxford University Press is pleased to announce that the Second Edition of Principles of Marketing has published. This textbook not only provides a sound theoretical foundation but also focuses on marketing skills development, which ensures that students are equipped with real skills that can be used in the industry. Each chapter also has a digital marketing perspective to enable students to put marketing theory into practice

Product Information
ISBN13 (SKU)
9780190732585
Title
Principles of Marketing
Author
C. Boshoff, C. de Meyer-Heydenrych, D. Human, D. Maduku, C. Meintjies, J. Nel
Edition
2nd
Publisher
Oxford University press
Publication Date
2023
Format Type
Physical
Number of Pages
416
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