Principles of Marketing (E-Book)
Principles of Marketing (E-Book)
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R 520.00
Principles of Marketing (E-Book)
C. Boshoff, D. Human-van Eck, D. Maduku, C. Meintjies, J. Nel
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Principles of Marketing (E-Book)
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Description
Principles of Marketing provides a well-structured, solid foundation that addresses the need for students to have real marketing skills which can be used in industry. The textbook not only provides a theoretical perspective but also focuses on marketing skills development. Each chapter has a digital marketing perspective to enable students to put theory into practice. The textbook is written in a student-friendly manner suitable for undergraduates who are studying marketing as part of a degree or diploma at university or at a university of technology.
Product Information
ISBN13 (SKU)
9780190748050
Title
Principles of Marketing
Author
C. Boshoff, D. Human-van Eck, D. Maduku, C. Meintjies, J. Nel
Edition
2nd
Publisher
Oxford University press
Publication Date
2024
Format Type
E-Book - Vitalsource
