Strategic Marketing (E-Book)

Strategic Marketing (E-Book)
Strategic Marketing (E-Book)
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Strategic Marketing (E-Book)
P. Venter, M. Jansen Van Rensburg
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Strategic Marketing (E-Book)

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Description

Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.

Product Information
ISBN13 (SKU)
9780199076390
Title
Strategic Marketing
Author
P. Venter, M. Jansen Van Rensburg
Edition
2nd
Publisher
Oxford University press
Publication Date
2016
Country of Publication
South Africa
Format Type
E-Book - Vitalsource
Number of Pages
400
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Physical Copy
R 560.00
Strategic Marketing: Theory and Applications for Competitive Advantage
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