Principles of Marketing

Principles of Marketing
Principles of Marketing
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Principles of Marketing
C. Boshoff, D. Human, J. Nel, C. Meintjies, D. Maduka, C. De Meyer-Heydenrych
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Principles of Marketing

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Description

Principles of Marketing covers the basic concepts of marketing in a practical manner.

Product Information
ISBN13 (SKU)
9780199079407
Title
Principles of Marketing
Author
C. Boshoff, D. Human, J. Nel, C. Meintjies, D. Maduka, C. De Meyer-Heydenrych
Edition
1st
Publisher
Oxford University press
Publication Date
2018
Country of Publication
South Africa
Format Type
Physical
Number of Pages
416
Institutions
STADIO, University of Cape Town
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