Retail Marketing Management: Principles and Practice
Retail Marketing Management: Principles and Practice
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Retail Marketing Management: Principles and Practice
H. Goworek, P. McGoldrick
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28 Apr 2024
Retail Marketing Management: Principles and Practice
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Description
The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples.
Product Information
ISBN13 (SKU)
9780273758747
Title
Retail Marketing Management: Principles and Practice
Author
H. Goworek, P. McGoldrick
Edition
1st
Publisher
Pearson UK
Publication Date
2015
Format Type
Physical
Number of Pages
368
Institutions
Rosebank College
Course Codes
RETM8412
