Contemporary Cases in Southern African Marketing
Contemporary Cases in Southern African Marketing
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R 430.00
Contemporary Cases in Southern African Marketing
H. B. Klopper, K. Viljoen
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06 May 2025
Contemporary Cases in Southern African Marketing
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Description
The core focus of marketing is developing and delivering need-satisfying, value-creating offerings to anorganisation’s target markets. Guided and influenced by a constant stream of new developments and initiatives in the marketing arena, marketing management has established itself as a dynamic field of study. Contemporary cases in Southern African marketing is about the integration of theory and practice, focusing specifically on consumer insights to guide marketing strategy.
Product Information
ISBN13 (SKU)
9780627033285
Title
Contemporary Cases in Southern African Marketing
Author
H. B. Klopper, K. Viljoen
Edition
3rd
Publisher
Van Schaik Publishers
Publication Date
2016
Country of Publication
South Africa
Format Type
Physical
Number of Pages
156
