Contemporary Cases in Southern African Marketing (E-Book)
Contemporary Cases in Southern African Marketing (E-Book)
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Contemporary Cases in Southern African Marketing (E-Book)
H. B. Klopper, K. Viljoen
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Contemporary Cases in Southern African Marketing (E-Book)
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Description
A collection of case studies designed to provide a taste of local, regional and international marketing experiences across a broad spectrum of industries. Integrates theory and practice, focusing specifically on emerging market contexts and consumer insights to guide marketing strategy. Includes questions and a reference grid that indicates which areas of marketing are dealt with in each case study. Aimed at undergraduate and postgraduate students of marketing.
Product Information
ISBN13 (SKU)
9780627034794
Title
Contemporary Cases in Southern African Marketing
Author
H. B. Klopper, K. Viljoen
Edition
3rd
Publisher
Van Schaik Publishers
Publication Date
2016
Country of Publication
South Africa
Format Type
E-Book - Vitalsource
Number of Pages
156
