The New Strategic Brand Management: Advanced insights and strategic...
The New Strategic Brand Management: Advanced insights and strategic thinking
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R 680.00
The New Strategic Brand Management: Advanced insights and strategic thinking
JN Kapferer
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15 May 2024
The New Strategic Brand Management: Advanced insights and strategic thinking
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Description
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noel Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself.
Product Information
ISBN13 (SKU)
9780749465155
Title
The New Strategic Brand Management: Advanced insights and strategic thinking
Author
JN Kapferer
Edition
5th
Publisher
Kogan Page
Publication Date
2012
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
512
