The New Strategic Brand Management (E-Book)

The New Strategic Brand Management (E-Book)
The New Strategic Brand Management (E-Book)
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The New Strategic Brand Management (E-Book)
J. Kapferer
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The New Strategic Brand Management (E-Book)

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Description

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight.

Product Information
ISBN13 (SKU)
9780749465162
Title
The New Strategic Brand Management
Author
J. Kapferer
Edition
5th
Publisher
Kogan Page
Publication Date
2012
Format Type
E-Book - Vitalsource
Number of Pages
512
Related Products
Physical Copy
R 680.00
The New Strategic Brand Management: Advanced insights and strategic thinking
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