Hey Whipple, Squeeze This: The Classic Guide to Creating Great Adve...
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
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Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
L. Sullivan
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09 May 2024
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
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Description
The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity-while critical-is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field's changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you're new to the business or a practicing professional.
Product Information
ISBN13 (SKU)
9781119819691
Title
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
Author
L. Sullivan
Edition
6th
Publisher
John Wiley
Publication Date
2022
Country of Publication
United States
Format Type
Physical
Number of Pages
416
