ISE Business Communication: Developing Leaders for a Networked World

ISE Business Communication: Developing Leaders for a Networked World

Description

In Business Communication: Developing Leaders for a Networked World,â¯Peter Cardon is taking aâ¯practitioner and case-based approachâ¯to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated withâ¯Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date withâ¯cultural and technologicalâ¯changes in the business worldâ"transforming them into leaders for a networked world.

Product Information

Related Products