Strategic Management
Strategic Management
Description
Strategic Management is a core strategy textbook, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively. This eighth edition of Strategic Management builds on proven strengths ... * over 70 short case studies to provide easily accessible illustrations of strategy in practice and additional cases available online to provide more in-depth examples of recent strategic decisions involving Sony, Apple and industry sectors * a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline * emphasis on practice throughout with features to help you turn theory into practice * major international strategy cases from Europe, Africa, China, India, Middle East and the Americas * clear exploration of the key concepts * comprehensive, logical structure to guide you through this complex subject.