Business Marketing Management: B2B
Business Marketing Management: B2B
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Business Marketing Management: B2B
T. Speh, M. Hutt
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14 May 2024
Business Marketing Management: B2B
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Description
Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.
Product Information
ISBN13 (SKU)
9781408093719
Title
Business Marketing Management: B2B
Author
T. Speh, M. Hutt
Edition
1st
Publisher
Cengage
Publication Date
2014
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
480
Institutions
University of Johannesburg
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