Organizational Crisis Communication: A Multivocal Approach
Organizational Crisis Communication: A Multivocal Approach
Description
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. When a crisis breaks out, it's not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the communication produced by the organization but also take into account the many other voices who start communicating when a crisis breaks out.