Business Research Methods (E-Book)
Business Research Methods (E-Book)
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Business Research Methods (E-Book)
B. Blumberg, C. MacRae
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Business Research Methods (E-Book)
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Description
This book is a one stop guide to all your research methods needs. It is tailored specifically towards business and management courses, and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and concisely lead students through the research process, whatever their project may be.
Product Information
ISBN13 (SKU)
9781526849762
Title
Business Research Methods
Author
B. Blumberg, C. MacRae
Edition
5th
Publisher
McGraw-Hill
Publication Date
2024
Format Type
E-Book - Vitalsource
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