Introduction to Sales and Marketing Strategy
Introduction to Sales and Marketing Strategy
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R 340.00
Introduction to Sales and Marketing Strategy
E. Engelbrecht
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19 May 2025
Introduction to Sales and Marketing Strategy
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Description
An overview of the basic concepts of sales and marketing, focusing on the South African context. Attempts to make theory as accessible as possible by referring to everyday examples that can be found in supermarkets or the media.
Product Information
ISBN13 (SKU)
9781869286101
Title
Introduction to Sales and Marketing Strategy
Author
E. Engelbrecht
Publisher
Van Schaik Publishers
Format Type
Physical
Number of Pages
63
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